Learn The 10 Step Industry Specific Marketing System That’s Proven To Grow Security And Life Safety Companies
Passing this course will help you in many ways:
1. You’ll have a marketing system proven to produce results. This system will be your pathway to more sales, higher profits and improved lifetime customer value.
2. You’ll get field tested tools and resources to immediately increase your earnings.
3. You’ll gain a significant advantage over your competitors.
Dear Company Owner or Senior Manager,
Security Selling has over 20 years industry experience plus expert certifications in online marketing, resulting in the optimum methodology for marketing and sales growth for security and life safety companies. We’ve worked with large companies and small, corporations and private enterprise, leading all to then record levels of sales and profits.
Through our extensive experience and rigorous testing we have developed a system of marketing that allows any organization quick, efficient, and affordable marketing systems that make money.
We’ve noticed a real problem with industry marketing
More and more company owners and managers recognize the need for a systematic method of marketing that consistently produces leads and profits. Unfortunately, few owners or managers have ever received serious, relevant training, especially since the advent of the internet as a center of shopping and social activity.
Today, many owners and managers aren’t sure what really generates new and repeat business, how to best reach their target audience and how to measure their results with actionable analysis for profitable growth.
What’s more…the internet has burst on the scene so fast it’s impossible to find people with industry experience and online marketing expertise.
That’s why it’s time for training on a 10 point system for marketing success.
Security Selling has combined 20 years of industry management experience with world-class online marketing know-how in its Right On, No Bull Marketing System. We’re now accepting enrollments for our webinar based training course.
If you are interested in learning an established system that works in growing your security or life safety business in the 21st century, we urge you to reserve your place now in this next course series, while online enrollment is still available.
This course is eight 90 minute online sessions, plus weekly 60 minutes Q & A for maximum learning and application
If you miss a live session, simply go to our student’s lifetime access learning center. All live sessions are archived within 24 hours in our learning center in downloadable formats for your convenience.
In addition to live session training, 3-4 days later we hold live Q & A discussions to make sure you fully comprehend all course material and its application. Again, these telephone sessions are recorded and archived for on demand use by students.
Here’s a SAMPLE of the curriculum:
Persona Profiling
This session helps you clearly identify the type (s) of customers you want to work with, the kinds of customers that yield high margins, never take bids, refer you to others, stay with you for life, and never cause alarms.
- Learn the decision cycle we all go through when buying
- Understand the 4 common buyer types and how to gear marketing to appeal to each
- Learn to apply AIDAS to appeal to ideal customers
- Discover how to create marketing materials that motivate ideal customers to take action
- Where to find ideal customers
This session will answer questions like these:
1. Who do I really want to sell to?
2. Where do I find ideal customers?
3. How do I motivate ideal customers to buy from me?
Promote Value Based Differences
This session helps you identify and communicate value based differences to prospects that are different than your competitors. It will give you a highly defined Unique Value/Selling Proposition (UVP or USP) for you to use in your marketing.
- Learn what you do that is truly different from others in the minds of prospects
- Uncover ways to communicate UVP to prospects
- Use USP for higher sales prices and better profit margins
- Minimize price as a customer consideration
This session will answer questions like these:
1. What do I do that is unique compared to others that customers will pay for?
2. How do I communicate through marketing my UVP?
3. What can I do to get higher prices and better profit margins?
Utilize The Power of The Internet
There has never been anything in history that has been embraced as quickly by as many people as the internet. This session will show you how to use the internet to generate leads and lower costs.
- Learn how to use the internet to generate leads
- Understand how to slash costs of lead acquisition
- Uncover unprecedented ways to learn customer behavior and competitor information
- Use automated marketing to boost profits and decrease costs
This session will answer questions like these:
1. How can I use the internet profitably in my business?
2. What really works in online marketing?
3. How can I get high search engine rankings in Google?
4. Where can I hire qualified help with online marketing?
5. What are the key metrics for evaluating website performance and how can I get that information?
We’ll do everything possible to help you grow your business
Our course is built around a “Right On, No Bull” standard. If you aren’t happy with the course at any time before module 5, simply let us know and we’ll refund your money. No hassles, no hard feelings. We emphasize practical application in a put-to-work now format and we want you fully satisfied with your training from Security Selling.
Your instructor is Uniquely Qualified To Help You
Brian Offenberger, CeM-Founder of Security Selling
Brian Offenberger is a 22 year management veteran in the security and life safety industries and is a certified expert in online marketing from the eMarketing Association. He is also certified by Google, Yahoo, Marketing Experiments Laboratories, and the University of British Columbia.
Brian has led numerous public and private security companies and sales people to record levels of performance. He currently hosts Online Marketing with RSS Ray, a weekly radio show about online marketing best practices, carried on a station with an audience in excess of 2 million listeners. Brian has over 500 hours in keynote speaking and has advised companies with annual sales between $2 million and $750 million.
The cost of your Right On, No Bull Marketing System Course could be easily recovered after just one of our sessions
The total cost of our course is $1195 for Security Selling Marketing Club members and $1395 for non-members. This price includes all live training sessions, all live Q & A sessions, LIFETIME access to archived copies of our session, all course materials and documents and our money back guarantee.
Just one simple idea can generate years of profits. Learn this system and you greatly improve your odds of high profit success.
Please register while spots are still available. We commit to do our very best to help you grow your revenue, increase your profits and improve lifetime customer value with a MARKETING SYSTEM that works.
We appreciate your trust and confidence.

















