About Security Selling

Driven by the quest to discover why people do what they do, the team at Security Selling focuses on helping our members and clients better understand their customers while converting that insight into profits.

Founded by Brian Offenberger, Security Selling is a division of Right On - No Bull Marketing, a Phoenix, Arizona based online marketing and business growth consulting firm. Security Selling is the leading voice for increasing sales, growing profits and increasing lifetime customer value for security and life safety salespeople, business owners and senior managers.

Drive and Passion

This company thrives on three core values.

• Curiosity-We’re always seeking better answers, interesting perspectives and practical approaches that generate results, especially through online and automated electronic marketing.
• Honesty-We discover and present what is true, real and duplicatable, even when it flies in the face of conventional wisdom.
• Innovative-We bring you 21st century marketing practices that are measurable, targeted and results producing.

Behind The Scenes At Security Selling

Led by 21 year industry veteran and recognized online marketing expert Brian Offenberger, the Security Selling team is a close knit group of “no bull” experts from a wide array of disciplines: sales, marketing, online marketing, social media, business development and strategy, technology and analytics. Our team has decades of experience generating high ROI for our business partners. All of us share a commitment to our company’s core values, a degree of camaraderie that is scarce in the business world and a love of classic rock-n-roll.

With our security and life safety industry experience and online marketing expertise, our company helps its members and clients grow and surpass business goals.

Our Reputation and Track Record

We’ve built our expertise through helping companies like Siemens, Sonitrol, George Alarm Company, Knight Security, Every Angle Loss Prevention, Metrol Security, Rollins Security and others improve business results.

Our founder personally trained three “Rookie-of-the Year” Salespeople in the security and life safety industry within the past 15 years.

In addition to more than 20 years experience with complete profit and loss responsibility for companies within the security and life safety industries, we’re also fully certified in online marketing best practices by organizations such as the eMarketing Association, SEMPO, Google, Yahoo, The Web Analytics Association and Marketing Experiments Laboratories. Our founder hosts a weekly radio show about online marketing best practices, carried on the internet’s largest talk radio station, a station with more than 3 million listeners.

Security Selling’s services include memberships, webinars, coaching, training and products. We offer company wide strategic consulting, online marketing consulting, strategy, implementation and measurement. We offer low cost membership and webinar training for the do-it-yourselfer as well as more comprehensive online and offline marketing services for progressive growth companies.

Our Complete Approach Brings Great Results

Security Selling views sales and marketing from a complete perspective.

Like you, your customers are multi-faceted and technology is creating unprecedented changes for consumers and marketers. We help you sell, market and grow in this environment with measurable programs that bring significant results to you.

We are the only marketing company in the country with the level of industry expertise and online marketing certifications to help you navigate for success in 21st century sales and marketing.

Our History

In 1983 our company founder started in the security and life safety industry as Director of Marketing for George Alarm Company of Springfield, Illinois, helping it become one of the country’s largest 100 alarm companies.

His career includes being an integral part of the senior management team for an SDM Dealer of the Year and a Director for one of the world’s largest system integrators.

Recognizing the power of the internet for consumers and business, our founder has become one of the country’s leading online marketing experts, speaking regularly to trade groups and industry thought leaders. He also hosts a radio show devoted to online marketing best practices and is recognized as a certified eMarketing specialist by the eMarketing Association.

In 2004 from a desk in his home, BizGrowth Search Engine Solutions began operation in Scottsdale, Arizona. Helping clients grow traffic, increase sales and measure results with websites and online marketing, the company soon celebrated a move into offices located in the central Phoenix business corridor. In late 2008, the company was renamed Right On - No Bull Marketing to coincide with a book written by our founder under that brand.

Today Security Selling operates as a division of Right On - No Bull Marketing, sharing offices with the company in Scottsdale, Arizona.

Helping You Grow Your Business

Security Selling combines holistic sales, marketing and business growth into one comprehensive process that includes:

• Unwavering focus on ROI
• Marketing and sales strategy with tactics
• Measurement of outcomes with actionable analysis
• Holistic marketing, including online marketing expertise
• Training and coaching for growth and profit

Our Professional Associations

Professional organization memberships include:

• eMarketing Association
• Web Analytics Association
• Search Engine Marketing Professional Organization
• Google AdWords Certified
• Google Analytics Certified
• Yahoo Marketing Ambassador
• Paid Search Certified by MEC Labs
• Online Testing certified by MEC Labs

Join our marketing club specifically designed for security and life safety companies.

If you have any questions about Security Selling, contact us or call us at (602) 412-3168.

© 2010 Security Industry Internet Marketing Agency Specialists: Security Selling: Serving electronic security and guard companies, life safety companies, integrators and low voltage contractors world-wide.

Security Selling provides training, audit and internet marketing services like website development, website renovation, website maintenance, search engine marketing, paid search advertising, web analytics, email marketing and more to its clients.

Security Selling is a division of Right On – No Bull Marketing, LLC with offices at 5530 East Beck Lane, Scottsdale, Arizona, 85254. Call Security Selling toll-free at (877) 837-8803 or in Arizona at (602) 412-3168.